Turn Your Business Cards Into Hardworking Little Salesmen!
To Market and Sell Your Crafts or Services for Greater Profits
by Debbie Gragg
Marketing and Promoting your crafts can be just as fun as
making them. It doesn’t make any difference how unique and special your handmade treasures are, if no one knows you are in business. What is so fun about marketing and promoting your crafts, home-small biz, is that you use the same creativity that you bring to your command, when you make your crafts.
Most of us home and small biz crafters do not have a blank check, to what ever amount we like advertising budget, so we need to come up with cost-saving ideas. There are many advertising and promotion companies out there competing for your advertising dollars. Some are better than others, and most of them are expensive.
Ads that tie up your advertising dollars, and may not be in print for a few months or more, or expensive coupon
advertising, can deplete your advertising budget with one advertising campaign, and not return all that many new leads or customers. If an expensive advertising campaign doesn’t deliver, you don’t get your money back. Following I have included some:
Quick! Low Cost Ways to Turn Your Business Cards
into Hardworking Little Salesmen!
Many people in business don’t use these to their greatest
potential, even
though most biz people do have them printed up. Business cards are your hardworking little salesmen, they are your mini billboards. They work for you 24 hrs a day, without pay!...
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Hand them out! Always have some on hand, when you go out,
and hand them out! This sounds obvious and it is, but many times business cards are left at home. They can’t be promoting your biz, left
at home or in the car.
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Use your biz cards as note cards... If someone needs your home
address, and your biz is a home biz, hand them your biz card. Or write your home address on the back of your biz card. The same goes for
your telephone no. This gives another person a reason to have your biz card.
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Do a Business Card Exchange! Do a local mailing to businesses that
are complimentary to your business. For example if you make candles,
send a letter introducing your biz, to local beauty shops, with 5 or 6 biz
cards included and offer a biz card exchange. You will hand out biz cards
for them if they hand out yours.
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Make Your Cards Do Double Duty As Price Tags... Make your biz card into
a hanger that you attach to your handmade items or other products, with
the price on the back of the card. Use a hole punch to punch a hole in
the corner of your biz card, and run a piece of string or small satin ribbon through the hole, and attach to your product.
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Double-sided Biz Cards... These business cards may cost a little more,
but you can make them work even harder for you. Instead of having blank dead space on the back of your cards, you can have that area working
for you too. On the back of the biz card you could offer a special discount
for a first purchase. This will motivate people to hang onto your biz card.
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Mini Billboards... if you have a website and e-mail always make your biz cards mini billboards for your on-line marketing too. Always include your website and e-mail address, on your biz cards. This can be a great way to utilize double sided biz cards also. On the back of the card could be a “short attention grabbing ad” for your website.
What?! You don’t have a website and use e-mail marketing for your small or local home biz? If not, you are missing out on a great opportunity! The internet is where it’s at for small biz now! Find out how the Internet can help your business! with a gold nugget of a little book called “Insider Internet Marketing” An easy to read... paint by number little book that will get you started on the fast track to profitable internet marketing.
As you can see, your business cards can be tireless hardworking salesmen for your products and services. I hope the suggestions presented above, have sparked more ideas, on how you could use your biz cards to promote your products and services.
This article may be used freely in online publications like
ezines, ebooks and on websites so long as resource box and all content (including links) remains unchanged.
About the Author
Debbie Gragg is co-owner and operator of
http://www.homebizprofits.com
a crafters home-small on-line biz community
Host On-line craft parties!...
& sell your crafts and gifts in real time with Hot Con-ference...
The Premier Conferencing Software for your biz...
Try it for 30 days for only 1.00
http://www.homebizprofits.com/hc
Article Source: http://www.articledashboard.com
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Turn Your Business Cards Into Hardworking Little Salesmen to Market and Sell Your Crafts
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presented in good faith, but is for educational and informational purposes only. No warranties
or guarantees of any kind are expressed or implied. Read
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